How Your Small Business Can Improve SEO By Content Marketing
As a small business, your content strategy is the key to making yourself visible. It delivers traffic to your site, increases conversions, and enhances your brand.
Creating quality blogs, and well-organized, is not easy - but not impossible.
Grease Your SEO With Pure Value Content Marketing
Research conducted by Moz has shown that high traffic and high levels of engagement are associated with an improved level of search engine optimization. So apart from site traffic sources, where you can greatly improve its visibility, it can improve Google search.
For many SEO professionals, regular blogging and content marketing have become the best practice. However, many SEO-driven content marketing strategies focus heavily on keywords and search engine fraud. To develop greater success through content marketing, put personal leadership, thought-provoking content content forward.
What defines “pure value?” From the point of view of marketing for the first searchable content, instead of typical articles, well-prepared keywords on topics such as How to Hire a ‘Atlanta DUI Attorney’, a priced approach might sound like You Can Conquer DUI Beliefs in Georgia?
In short, you may still be able to make the content keyword relevant and tailored to SEO, but focus on more teaching, teaching, and solutions. Whether as a video, an in-depth article, or an infographic, a piece of content with a pure value in such a legal topic will certainly answer a common question for many people. In addition, such content will have great potential for driving traffic and tolerant levels of engagement.
Find the Best Length of Your Content
The full length of the blog post is an controversial topic. I have done my proper guest posting, and I have seen guidelines that explain everything from 500 words to at least 2500 words.
Unfortunately, with every 2500 words published, high quality blog posts are in high demand in many small businesses. Instead, shoot about 1000 words. This gives you the opportunity to create quality blog posts, and it will not consume much of your time.
The more words, the better it is. But if you can handle a lot, don't worry about it. Identify no less than 500 words as a minimum, and your content will be readable and measurable.
It is worth mentioning the length of your title here again. The clickable blog title drives traffic (e.g. “10 SEO Trends You Need to Know in 2019”), which also shows search engines that it is relevant. Your articles should also be within 50-60 characters long in order to be fully displayed in the SERPs.
Remember, your title tags, meta description, and URL all play a role in improving your SEO content. If that sounds too good to be true, do not despair. The Yoast WordPress plugin makes it easy to expand your tags and definitions by editing smart keywords.
Also, as WordPress meets with the most reliable online store creators, you can start to fully customize your blog's SERP data for any ecommerce platform you use. It is a flexible blogging solution that makes it easy for small businesses to improve their SEO, suitable for beginners or professionals.
1000 words is a good rule of thumb, but do not panic. Quality is important, and surprisingly a 500 word blog post is better than a bad 2500 single word. And don't be afraid to post it with photos and video - it's good for your readers, and good for your SEO as well.
Embrace Local SEO
Local SEO is the secret weapon of your small business in the SERPs battle. It is important in the early mobile market and will sell you and drive traffic.
Of course, local SEO will not work for all small biz. If you own an online store and your customers come from all over the world, the site will not affect your sales. But for those small businesses that deal with face-to-face transactions, local SEO is a perfect fit.
In addition to making your website better for local SEO, you should also create a blog content strategy that speaks to and explores local news. When you write about regional and event sites, search engines take you and increase your ranking in local search queries.
Identify local keywords related to your small biz: your region, city or town, and even your region or street. Next, select local news such as cultural events or stories and blog about them.
Increase Visibility and Interaction with Social Media Advertising
Even in businesses and products with thousands of social media followers, there is a huge benefit to using social media marketing on Facebook, Twitter, LinkedIn, Pinterest, etc. In these social media platforms, you can get exposure in front of new viewers based on something. interests and pyschographics, demographics, and country.
Keep Producing New Subject Ideas
Are you striving to find inspiration in a quality blog post? Thankfully, there are plenty of useful tools to help you identify relevant blog post articles that allow you to search for popular content based on your business keywords and identify trending topics related to your industry.
Just use these trending topics as the inspiration for your strategy, and you'll have excellent blog content that your customers will enjoy - as well as search engines.
The key to a successful blog strategy is new and current content. Update yours regularly with content that discusses trending events and issues. It’s good for your SEO, it’s good for your customers, and it puts your small business as modern and relevant as well.
Image SEO is a thing
Did you know that the images and videos you use on your blogs also affect your SEO? Last year, Google updated its image search function, which included offering the option to filter results by theme.
For example, image search for "cats" can also be sorted by categories such as: anime, baby, cat, white, wallpaper, and so on. Therefore, those blogs with advanced search engines — images will be popular with Google searchers.
Additionally, having photos or videos on your blog increases your reader's time on the site, and often enhances their knowledge of your website. Choose high quality images and customize their tags with appropriate keywords. Also avoid large images that take too long to upload which will have a negative impact on your SEO.
Make Good Use of Featured Captions
Google is increasingly keeping its users in the SERPs using the included captions. These are the text boxes that appear at the top of the results pages, that answer questions and usually prevent people from clicking on the website.
For small businesses, this is both good and bad. In many cases, the searcher may find the answer he needs and may not visit your website as a result. But smart businesses use captions to arouse their visitor's interest, forcing them to click.
Like most things, it is better to swim with the wave than with the opposition, so it is important that you improve the content of your blog in these captions where appropriate.
Your small business content strategy is the key to online success. Just writing a blog post is not enough - you have to play an SEO game to put them at the SERP level. Follow these tips on how to write and rate small business content, and you'll have high quality enhanced content instantly.